Press: ADIPEC 2024

AVEVA takes industrial digitalization to the next level at ADIPEC 2024 through:

Unveiling of next-Generation Industrial Software: AVEVA will showcase its latest suite of industrial software, designed to empower organizations with advanced analytics, artificial intelligence, and machine learning capabilities. These cutting-edge tools will enable companies to optimize their processes, increase operational efficiency, and unlock new levels of productivity.

Providing interactive demonstrations and workshops: Visitors to the AVEVA booth at ADIPEC 2024 can engage in interactive demonstrations to experience firsthand how AVEVA's solutions can transform their operations. From digital twin simulations to real-time data analytics, participants will gain insights into the power of AVEVA's industrial digitalization offerings.

Collaborative ecosystem: AVEVA recognizes the importance of collaboration in driving digital transformation. During the event, AVEVA will highlight its partnerships with leading technology providers, system integrators, and industry experts. This collaborative ecosystem fosters innovation, enabling organizations to leverage the combined expertise and resources to accelerate their digitalization journey.

Industry-specific solutions: AVEVA understands that different industries have unique requirements. At ADIPEC 2024, AVEVA will showcase its industry-specific solutions tailored for the oil and gas sector. From upstream exploration to downstream refining and distribution, these specialized offerings address the specific challenges and opportunities faced by the oil and gas industry, empowering companies to achieve operational excellence.

Delegates attending ADIPEC will be able to interact with AVEVA’s Chief Commercial Officer Sue Quense, and Chief Product Officer, Rob McGreevy.

Sue Quense
Chief Commercial Officer

Sue has spent her entire career in Industrial Systems, she began her career at Bailey Controls selling DCS to Process Industries customers. In 2000, she joined OSIsoft as a Field Seller in the mid-Atlantic states. After a successful sales career, she moved into sales leadership in OSIsoft's Northeast Region in 2011 and was promoted to lead the North American Sales Team in 2017. After the acquisition she was responsible for sales of Operations products in the Americas for six months and then moved into the Sales leadership role in the US for six months before being named the SVP of Americas a year ago.

Rob McGreevy
Chief Product Officer

As Chief Product Officer, Rob McGreevy leads the product management and business unit teams to drive innovative software solutions across the business, resulting in a seamless digital customer and partner experience.  Charged with ensuring continued innovation and execution of our aligned business and portfolio strategy, he empowers customers and partners to transform their businesses and drive sustainable growth through AVEVA’s industrial software portfolio.

Rob has over 25 years of experience working in the industrial software business with a focus on manufacturing and infrastructure, serving end-markets such as power, water, food, beverage, pharmaceutical, and energy. With an extensive background in product and business management, M&A, sales, and marketing, he is named in over 28 software and technology patents. Since joining the company, Rob has had multiple roles including Head of Corporate Strategy and M&A, Product Management, Portfolio and Business Unit Management.   

Rob is a graduate of the University of Iowa, where he studied journalism, communications, and computer science.

Evgeny Fedotov
Senior Vice President, Europe, Middle East and Africa Region

Evgeny is the Senior Vice President and Head of the EMEA region. He’s been with AVEVA for 19 years and is focusing on of AVEVA’s customer satisfaction, commercial success and overall governance in EMEA region. Prior to the current role, he was the Senior Vice President and Head of the APAC region for 4 years and was based in Singapore. He has a BSc in Industrial Engineering and a Master of Business Administration degrees. Prior joining AVEVA he worked at Automation and Digital Control System provider working with large utilities and energy companies.

Nayef Bou Chaaya
VP-MEA

A seasoned executive management and sales leadership professional with 27 years of rich experience in software solution selling, focused on Oil & Gas, Energy, Infrastructure and Food & Beverage sectors.

Nayef joins us from Schneider Electric where he was leading the Process Automation Business Development in the Middle East region, prior to that Nayef held senior Sales and Operations leadership positions with Schneider Electric Software, Invensys and AspenTech Middle East. Nayef holds a bachelor’s degree in computer science from Lebanese American University.

Press enquiries

AVEVA’s spokespeople are available for interviews onsite at ADIPEC 2024:

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