Ileana Honigblum is the Vice President and Market Leader of the DACH and Eastern Europe regions at AVEVA. She is responsible for leading the company’s growth strategy across these key industrial regions. What makes her story stand out is her international path: she began her tech career in Argentina 25 years ago and has spent the last 18 years making an impact in Germany, Austria, Switzerland and Eastern Europe. She is known for turning complex markets into growth opportunities through strong teams, partnerships, and a sharp customer focus.