Connect the Technology with your Business objectives is key to “Let Your Assets Perform As They Are Supposed to Perform”. Technology is the technology and is an enabler as a fundament for Asset Performance on itself a no-brainer. Why and how to utilize a Failure Mode centric approach to go to the next level and get the most out of the investment in technology that is where the Strategy comes around. The Asset Strategy is not something related to Maintenance only anymore but it is enabling and utilizing data (e.g. with Analytics) from Operate, Maintain and Optimize domain which all contribute to performance in terms of safety, sustainability, OEE, quality, cost etc. enabling total cost of ownership (TCO) across the entire asset life cycle.