Elizaveta graduated in Oriental Studies, specializing in the Chinese language, from Moscow Oriental University. She holds a master's degree in International Trade from the Moscow Academy of Foreign Trade and a postgraduate degree in Digital Marketing from the London Institute of Direct and Digital Marketing. Elizaveta joined OSIsoft (now part of AVEVA) in November 2013 as a Regional Marketing Specialist for Russia and the CIS. She held various marketing roles, including Eastern Europe, France, Benelux, and the Middle East. Following AVEVA's acquisition of OSIsoft, Elizaveta transitioned to the Global Demand Generation team before moving to the Global Events team in 2022. She now oversees AVEVA Booths at the AVEVA World 2023 expo, manages the AVEVA World 2023 mobile app, and handles other aspects of AVEVA World logistics. In addition to her AVEVA World responsibilities, Elizaveta focuses on lead generation and audience acquisition for AVEVA's participation in significant international events such as Hannover Messe, CERAWeek, ADIPEC, and more.