Max McKay is a seasoned Business Value Consultant at AVEVA with a passion for driving organizational growth through technology solutions. With a background in engineering and a keen eye for innovation, Max thrives in translating complex technical concepts into tangible business outcomes. His expertise lies in assisting companies to leverage cutting-edge solutions for operational excellence. Max supports strategic clients in building compelling cases for transformative projects through AVEVA technology, showcasing a proven track record in fostering strategic partnerships, optimizing processes, and delivering sustainable value. His commitment to bridging the gap between technology and business makes him a pivotal asset in today's rapidly evolving landscape.