Chris Cran is currently the Programme Director of Asset Lifecycle Management (ALM) at AVEVA. Chris has been building successful industrial software products for longer than he is likely to admit. He does freely admit to being a little obsessed with helping customers achieve their desired outcomes. This is especially true when using the growing data we have at our disposal to optimise the industrial assets that will shape our future. In earlier roles at AVEVA, Chris launched AVEVA Engage and AVEVA ISM, and was responsible for the successful transition of AVEVA AIM from On-Premises to a Cloud SaaS offering. 
Before joining AVEVA Chris worked for Emerson Process Management. There he managed and optimised the data for metering and instrumentation systems in the energy sector. He has first-hand experience of the challenges in ALM, particularly in the areas of commissioning, maintenance, and operational optimisation.