With the release of ChatGPT last year, generative AI has exploded as a topic of interest.  Gartner expects 75% of enterprises to deploy GenAI applications in the next three years, Accenture has announced $1 billion per year of AI investment, and my Dad had ChatGPT write a sermon for his Passover Seder.  Building on the Digital Twin framework he introduced at AVEVA World last year, Zev Arnold will discuss how Generative AI can supercharge the creation of an Operations Digital Twin and how Accenture is focusing its research efforts to apply GenAI to PI.