Good business sense dictates developing a sound business case for predictive asset analytics projects that aim to improve assets safety, reliability, and performance. A well-founded and substantiated business case presents the reasoning for initiating a predictive analytics project and communicates the information required to make reasonable business decisions regarding the proposed project’ scope, cost, benefits and risks throughout its development. This is the first step to ensuring a project is successful and meets the economic objectives and digital transformation strategies. The process starts with an idea and ends with a project that delivers the envisioned benefits.