Industrial digitalization initiatives are often approached as technology projects: deploy the platform, connect the data, and expect results. But as many organizations discover, the platform is just the starting point. GB Foods, a leading international food company in the early stages of deploying AVEVA PI Data Infrastructure, System Platform, and MES, will share an honest and practical perspective on the real challenges behind digital transformation in manufacturing. Discover why governance frameworks, trusted and reliable data, and frontline operator adoption are just as critical as the technology itself. Plus, the organizational and cultural shifts required to turn a software deployment into lasting operational value.