Franco Branca is the Global Advisor, Reliability at Methanex and leads the company’s manufacturing digitisation and AI roadmap. He is focused on identifying solutions that turns data into production-grade tools for operations such as advanced and advisory process control, predictive maintenance models, and standardized tools that sites can deploy quickly. Working with operations, IT, and engineering, he sets architecture standards and governance, prioritizes a value-led use-case pipeline, and embeds analytics in daily decision-making. A chemical engineer with nearly two decades in plant operations and design, Franco focuses on measurable outcomes.