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The chemicals industry is an interconnected business where suppliers often become customers later in the value chain before ultimately satisfying a consumer need. How do chemical manufacturers keep it all straight and maintain that focus on the customer? They focus on maintaining that quality and reliable supply through transparent communication, effective workflows, and efficient production. As businesses develop this “supplier excellence”, how can digitalization help? How can chemical manufacturers add value for their customers? In this roundtable, we’ll discuss the impact of digital transformation on customer centricity with topics recognizing the use of industrial intelligence in the broader data community to facilitate inventory management, optimization, and other customer needs.