Sônia Ferreira has been working in the industry for 20 years, focusing on: 

• Industrial visualization solutions 
• Data integration and operational efficiency 
• Sustainability-driven innovation 

She holds a bachelor's degree in electrical engineering and a technical degree in electronics. Her career began in industrial automation systems integration, where she developed software solutions across various industries. Early roles involved commissioning and startups, troubleshooting, and optimizing complex industrial processes. 

Over time, Sônia transitioned into customer-centric roles, becoming a trusted advisor in technical support and presales, specializing in digital transformation strategies. At AVEVA, she leads efforts to drive enterprise-wide visualization, partnering with global clients to deliver innovative solutions that enhance operational transparency and unlock new efficiencies. Additionally, she has contributed to sustainability-focused initiatives, including optimizing electric vehicle value chains and hydrogen production monitoring. Sônia also holds a patent for systems and servers for first principles-based process simulation-driven selection for appropriate resource and operating modes, underscoring her commitment to advancing sustainable industrial solutions.