With 20 years of experience, Fakhri Nordin is an expert in Asset Performance Management (APM). He joined AVEVA in 2013 and currently leads AVEVA's APM Community of Practice (CoP) group for APAC, focusing on driving digital transformation for diverse clients across different sectors, such as oil and gas, power, and industrial chemicals. Fakhri specializations include Predictive Analytics, Enterprise Asset Management, Control of Work, Risk-Based Maintenance and Asset Information Management.  Prior to his tenure with AVEVA, he worked as an Application Consultant in the oil and gas industry, where he managed application software and other programs and was then able to cultivate his expertise as a sales professional in the tech industry.  Fakhri graduated from the University of Malaya with Bachelor of Science degree in Computer Science with a Major in Artificial Intelligence. With an extensive background in APM and Performance Intelligence, he is dedicated to empowering industries to accelerate digital transformation across the asset and operational life cycle.