Ruud has 20 years of experience in the Asset Performance Management (APM) software and consulting space. His specialization is developing an APM strategy and business cases for implementing broad APM Framework Solutions that impact People, Processes and Technology. Working with many global customers in a wide variety of asset intensive industries, he noticed that companies invest heavily in cutting edge technology, but that the impact of technology on people and processes is not always well understood. This can lead to poor adoption and disappointing results of large technology deployments. Helping our customers navigate these challenges is his passion.